Poor Offshoring Choices Risk Consumer Trust

Contact Center Today
The financial benefits of establishing a call center overseas are considerable: Published sources claim setting one up in India can save a marketer US$50,000, said Pat Kachura, the Direct Marketing Association's senior vice president for ethics and consumer affairs. While neither Kachura nor the DMA will assign a dollar amount to a poorly chosen overseas call center vendor, there doubtless is one, and it's not trivial. more...