Israeli women power to combat Indian BPO

Hindustan Times
India’s hegemony in BPO is facing a new challenge with Israeli high-tech companies developing own progamming centres and hiring hundreds of women for cheap and quality labour to combat offshore outsourcing to the country. With the Israeli government providing a programme that supports each employee with a monthly subsidy of N.I.S.1,000 for five years, high-tech companies like Matrix Talpiot, Imagestore Systems have opened programming centres in Kiryat Sefer and have hired Haredi women for the job.Kiryat Sefer, also known as Modi'in Illit, a Haredi town located between Tel Aviv and Jerusalem, has seen more than 250 haredi women hired over the past year. Haredis are a religious sect. "Global high-tech companies such as Comverse and Amdocs outsource today to India and Eastern Europe. This creates a big problem for unemployment in Israel. This project is a way of keeping work in Israel and one which provides an alternative to offshore outsourcing," said Ronen Engler, vice president of sales and marketing of Matrix Talpiot, was quoted by the Jerusalem Post. more...